UMS Digital / Work / Emerge Insights
Case study · Consumer insights & market research
Emerge Insights
Logo refresh + new website
Emerge Insights is a consumer insights and market research firm. Two cofounders, decades of experience, and a website they’d put together quickly when they launched. We refreshed the logo and rebuilt the site so it finally looks like the firm they are — and so they can edit it themselves.
- Aug 12 → 28First email to live site
- Logo + siteRefresh, new build, domain moved
- CanvaTheir team edits it themselves
- 5.0 ★Google review from the client
The problem
Built in a hurry.
Hard to change.
When Emerge Insights started, the cofounders put a logo and website together themselves so they’d have something online while they ramped up. It did the job, but it didn’t say much about what they actually do.
The site ran on WordPress through Bluehost, and every edit was a fight. Now the business was growing, and they wanted a brand that matched the firm they’d become — and a site they could keep current without calling a developer.
Before & after
Same firm.
Different first impression.
What we did
Four jobs.
One studio.
Logo refresh
Cleaned up the mark they already had and kept what they loved: the blue ombré and the Poppins typeface. Delivered with and without the tagline, plus the white version for dark backgrounds they never had.
New website, built in Canva
A hero with two clear calls to action, Business Impact, Insights Provided, Capabilities, team bios and client testimonials — plus a menu on phones to jump between sections. Built in Canva so they can change text, bios and photos on their own.
Launch handled
Moved their domain over from Squarespace Domains, set the favicon and tab title, and took it live on their own address. Nothing for them to figure out.
Still on call
When they sponsored a conference that needed print-ready .ai and .eps logo files, we sent them over. No retainer — they reach out when they need something.
The finished site
Scroll
the whole thing.
Every section, top to bottom, as it went live. Or visit emerge-insights.com ↗
The refreshed logo: the new white version for dark backgrounds, and the full-colour version on white.
What they said
“Jesse at UMS Digital did an outstanding job helping us refresh our website and refine our logo for Emerge Insights. What really set Jesse apart was his willingness to take the time to understand our business. He went beyond simply improving the look of our website, offering thoughtful recommendations on how to better communicate who we are and what we offer. Throughout the process, Jesse was responsive, proactive, and easy to work with. We’re extremely happy with the results and would highly recommend Jesse and UMS Digital to anyone looking for a talented graphic designer who brings both creativity and strategic thinking to the table!”
Stuck with a site
you can’t edit?
Start with a free digital audit. We’ll look at your site, your Google presence and your social media, and tell you in plain English what to fix.